GB Surfing has entered a two-year partnership with one of the UK’s top haircare brands, Aussie. Being in the sea dehydrates hair making it dry, brittle, and frizzy. As athletes who spend large periods of time out on the waves, Aussie’s range of daily moisture treatments and intense moisture rescue products will keep the GB Surfing squad, and their hair, full of life.
The partnership will follow GB Surfing’s Progression Squad as they train and compete on some of the best breaks around the world in preparation for the 2028 Olympic Games in Los Angeles. Starting with a month-long camp on Australia’s Gold Coast this January and February, GB’s surfers will showcase how Aussie’s moisture-packed products are their secret weapon against the elements. With Aussie by their side, they can focus on living life to the fullest – because who wants to worry about frizz when you’re conquering the surf?
Talking about the partnership, GB Surfing Team Manager, Gwen Spurlock said:
“We are delighted to be working with Aussie. It means so much to have a partner as excited as we are about our journey to the 2028 Olympics. In addition to their fantastic products, Aussie’s financial support will be instrumental in providing development opportunities for our athletes, including international training camps, specialist coaching, and top-of-the-range equipment.”
Aussie Brand Manager, Nazla Anwar, said:
“At Aussie, we believe that there’s more to life than hair – but it’s a good place to start. This partnership with GB Surfing is all about empowering athletes to unleash their potential without worrying about dry and damaged hair. We’re here to make sure that the GB surf squad is always ready to ride the next big wave!”
GB Surfer, Ellie Turner, added:
“Spending so much time in the water, I know how damaging salt can be to my hair. Aussie’s products, such as the SOS Blonde & Hydrate duo and SOS 1 Minute Miracle Colour Repair mask are so quick and easy to use, and the results have been amazing. It means I can focus on my training without needing to stress about the damage it is doing to my hair.”
With Aussie’s moisture magic in their corner, the GB Surfing squad is ready to embrace every wave with confidence and style. Here’s to making hair—and life—less dry!